AUREAL

AUREAL

Augmented Fashion Show for Anniversary Event
Premiered in May 2017
Produced for Goldstadt250
Presented at Congress Centrum Pforzheim

In the year 1767 the margrave Karl Friedrich von Baden granted the city of Pforzheim the exclusive right for gold and jewellery production. For the 250th anniversary of this occasion we accompanied the glamorous celebration gala at the Congress Centrum in Pforzheim with an indoor 270° panoramic projection.

As an opening of the evening we fused archive material with spatial 3D animations into a historical narration which vividly elaborates on all the ups and downs of Pforzheim‘s jewellery production throughout the last 250 years. For the second part of the evening we accompanied a high profile multi-media fashion show with panoramic animations of the representative pieces and created the soundscapes for the models to perform to. Also we supported the performances by world famous opera singer Jose Carreras and the Ballett Pforzheim with elegant projected stage atmospheres.

Credits:

Art-Direction by Xenorama (Lorenz Potthast, Marcel Bückner, Moritz Richartz, Richard Oeckel, Tim Heinze)
Animation Assistance: Hendrik Lüdders, Robert Vogel, Hans Arnold
Technical Assistance: Maximilian Gräf
Documentation: Marcel Bückner, Lorenz Potthast, Hans Arnold
Musical Assistance: Polina Borissova, Dan Merger, Samuel Sauter
Technical Partner: Neumann&Müller Veranstaltungstechnik

Making Of